Services

map

Start with a plan

Think of our Client Services Manager as your partner in digital planning. Together, we’ll map out your objectives and determine how to integrate our services in a way that serves you best. Services we’ll draw from include:

Content & Social Marketing

Content & Social Marketing

Our videographers, designers, and writers have produced more than 10,000 pieces of content. Our work has been featured in The Wall Street Journal and The New York Times. Even better, Cindy Crawford retweeted an infographic of ours that went viral. See More »

Capabilities

  • Guest posting partnerships with high authority sites like The Huffington Post, Fierce Markets, and Forbes Magazine to generate inbound links and highlight content.
  • Dedicated multimedia specialists and designers across video, image, and content.
  • In-house production capabilities include Final Cut Pro Studio 10, Premier Pro, and Adobe Creative Suite.
  • Integration of conversion pages to client’s CRM ensures closed-loop marketing analytics.
  • Measurement of content’s efficacy through of Google Website Optimizer, Performable, Google ACE, Visual Optimizer, and heat mapping.
  • Social media management system tracks performance of social activities.
  • Online directory specialists create and update business listings on directories like Yelp, Google Places, and Yahoo! Local, optimizing them for local search.
  • Creative talent works together with analytical experts to deliver content that engages and converts.

Process

  1. Information transfer to gather brand guidelines, internal materials, and other content assets from client.
  2. Voice Meeting and creation of content map to define overarching objectives, voice, style, and target audience of content.
  3. Delivery of Creative Strategy and Execution Plans, including editorial calendar that defines the media, channels, and timeline for content execution (calendar updated monthly based on results).
  4. Optimization of content for organic search performance through on- and off-page SEO strategies.
  5. Monthly Performance Review. A detailed report on performance across key performance indicators including referral traffic, average time on site, organic search performance and social sharing.

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Lego Video  da Vinci Surgery Video Whiteboard Video

Digital Advertising & PPC

Digital Advertising & PPC

We are digital advertising experts across a vast array of channels, platforms and tactics. Our custom reporting tools and process empower you to assess value across channels and redeploy dollars at the speed of your business. Our experience purchasing millions of dollars of inventory across dozens of platforms means you'll find the best way to amplify your message. See More »

Capabilities

  • Ten team members with Google AdWords certification across advanced topic areas.
  • Partnership with Facebook allows advanced previews of new initiatives and modifications to the Facebook ad platform (e.g. zip code targeting).
  • Experience with LinkedIn paid campaign since the first day of ad platform rollout.
  • Comparison shopping engines and affiliate management.
  • Wide array of ad platforms, including Google Search Network, Bing Ads, YouTube display networks, multiple retargeting networks, demand side platforms, Twitter, Facebook, LinkedIn, and search retargeting such as Simpli.fi.
  • Advanced analytics packages and attribution modeling capabilities.
  • Social media management and tracking system.
  • Software to detect and analyze competitor and peer historical activity across paid channels (learn from your competitors’ failures and successes on their dime).
  • Market sizing and cost projection models to identify paid channels with most attractive ROI potential.
  • Proprietary processes for bid optimization, keyword expansion, and Quality Score management.

Process

  1. Review of client website, analytics, and existing accounts. Audit current performance of all display, SEM, retargeting, and affiliate activities to date.
  2. Preparation of full-scale campaign plan with projections and key performance indicators established.
  3. Delivery of Paid Media Strategy and Execution Plans, including Tagging & Marketing IT Audit.
  4. Competitive analysis on competitors’ paid media strategies, identifying priority PPC, display, and retargeting tactics.
  5. Documentation of testing activities, timelines, and key performance indicators to ensure conversions are identified; correction of tags if necessary.
  6. Monthly Performance Review. A detailed report on performance across KPIs including CPC, CPM, CPL, and CPA by channel and targeting strategy.
Natural Search & SEO

Natural Search & SEO

We help leading financial, pharmaceutical, healthcare, and retail businesses get higher search results. Today, SEO is about smart keyword selection, the right information architecture, links, and content, content, content! We deliver on it all.  See More »

Capabilities

  • Creative talent and analytical SEO experts work together to deliver content strategies that engage and convert.
  • Proprietary SEO model to identify high-value, attainable keywords with the greatest ROI potential.
  • Software subscriptions to perform competitive analyses on internal and external linking strategies and other SEO tactics of peer firms.
  • Access to leading SEO tools and resources, including SEMRush, SEOmoz, Open Site Explorer, Raven, Keyword Tool, and Webmaster Tools.

Process

  1. Information transfer to gather brand guidelines, internal materials, and other content assets from client.
  2. Review of client website, analytics, and existing accounts.
  3. Initial on-site audit of on-page SEO elements and current organic search rank performance.
  4. Competitive analysis of competitors’ organic search strategies, identifying relevant directory and media sites that are key link nexuses.
  5. Delivery of SEO Execution Plan, including keyword document with prioritized organic keyword listings, integrated search intent findings, and actual results.
  6. Monthly Performance Review. A detailed report across key performance indicators including discrete linking domains, organic search traffic, and SERP position.
Marketing Operations & Lead Management

Marketing Operations & Lead Management

A leading business information provider improved its landing page performance by more than 300% after partnering with Three Ships Media. We helped another customer decrease online abandonment by 45% with a streamlined cart.  See More »

Capabilities

  • Enterprise email marketing experience.
  • Access to premium landing page management and optimization tools.
  • A/B and multivariate testing software to optimize email campaigns.
  • Proprietary model to prioritize leads captured across conversion platforms by quality and probability of future conversion.
  • Integration of conversion pages to client’s CRM to ensure closed-loop marketing analytics.
  • Use of Google Website Optimizer, Performable, Google ACE, Visual Optimizer, and heat mapping.
  • SAS for segmentation, cluster analysis, and performance measurement.
  • Experience with all enterprise ESPs.
  • Relationship with major third party data providers, including Experian, Acxiom, eXelate, and BlueKai.
  • Construction of client-specific proprietary algorithms for cluster analysis and segmentation.

Process

  1. Information transfer to gather brand guidelines, internal materials, and other content assets from client.
  2. Audit of performance and design of key conversion elements (i.e. landing pages, shopping cart/eCommerce platforms, email campaigns, free trial offers, and phone support.
  3. Assess email assets including spend history, customer response, and list hygiene.
  4. Development of any needed digital infrastructure for conversion.
  5. Set up tracking mechanisms and frameworks for optimization tests.
  6. Apply segmentation and cluster algorithms to uncover relevant trends. Descriptive elements such as age, gender, education, and income, as well as behavioral elements such as web browsing behavior, magazine subscriptions, and automobile purchase can enhance the customer profile.
  7. Integrate third party data to deepen insights on customer demographics and behavior.
  8. Delivery of Marketing Operations Execution Plan, including competitor analysis on conversion strategies and channels.
  9. A/B split testing and multivariate testing across properties.
  10. Monthly Performance Review. A detailed report on performance across key performance indicators including on-page conversion rate, test elements, conversion path, open rate, click-through rate, time on site, and social conversion.
Reporting & Analytics

Reporting & Analytics

We connected “clicks” with “bricks” for a client that required advanced statistical modeling techniques to assess the impact of targeted advertising campaigns on in-store traffic volumes.  This demonstrated a 12% increase in in-store traffic. Our analytics also uncovered a high-value “influencer” customer responsible for over eight times their apparent revenue value.  See More »

Capabilities

  • Multivariate and logistic regression models predict sales based on marketing investments.
  • Unstructured data analysis pinpoints customer frustration and suggests product improvement opportunities.
  • Bespoke ROI models evaluate efficiency of marketing channels and customer response to creative content.
  • Construction of proprietary algorithms for cluster analysis and segmentation.

Process

  1. Information transfer to map data sources and formats.
  2. Problem identification and solution mapping, beginning with hypothesis development and encompassing review of findings from narrative data set.
  3. Development of test structure including multiple hypotheses and selection of the model.
  4. Analysis of the problem using econometric techniques.
  5. Additional click-stream based operational analysis.
  6. Monthly Performance Review. Presentation of key findings and business implications.